African American chamber helps 2 companies land Bigg

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Both and have won contracts with Bigg’s througj contacts and programs atthe Markell-Bani, based in Forest Park, has been in businesds for less than a year. The wineryy targets African-American consumers by adding extra flavor to otherwise dry said co-owner Sean Yisrael. Before getting its wine into Bigg’s in Markell-Bani was producing two or three cases of wine per he said. Now the partner s produce eight cases per month to help supplt fourlocal Bigg’s stores. “Prior to Bigg’s, people had to go to littlr local bars to get Yisrael said. “Bigg’s makes us more The company is discussing even broadef distributionwith Bigg’s pareny .
And Markell-Bani is working to grow its customed base locally with afree wine-tastinbg and networking party from 7-10 p.m. Dec. 26 at the . TecSourcer also connected with Bigg’s through a chamber event, said Brandi Bigg’s director of marketing and advertising. “We followed up and said let’sw give them a shot,” she Since July, TecSource has been printing Bigg’s monthluy natural and organic fliers that are distributefd at all itslocal stores, she said. “Ou r customer base is diverse, our employee base is diverse, and we need to make sure we reflec t that diversity in our suppliers as Smith said.
“It’s not just a Bigg’e philosophy – it’s a SuperValu The chamber sees the contractds as another example of building value for its said chamber CEOSean “With the changing it’s essential that we continue to have practices like this in 2009,” Rugless said.